Before scaling paid media investment, we verify whether conversion events are being
recorded correctly on the platforms.
Our audit analyzes the e-commerce tracking structure
to identify measurement errors that may distort campaign performance.
Validation of key events such as View Item, Add to Cart, Initiate Checkout, and Purchase.
Identification of duplicate events, incorrect triggers, or configuration issues.
Comparison between e-commerce data, GA4, and advertising platforms.
Many e-commerces run campaigns with measurement errors that directly impact performance reading.
Purchase event firing twice, inflating conversion metrics.
Add to Cart or Checkout not being recorded correctly.
Media platforms reporting different numbers from the e-commerce.
Fill out the form and one of our specialists will get in touch to understand your needs and propose the best strategy.
